Why Ad Tracking is so Important
Ad tracking is the act of measuring the performance as well as the effectiveness of ads that have been released in the media. It is concerned with measuring a number of things including; the attitude that people have towards a product, the awareness levels of a product among its target clients and also a product's level of usage. Ad tracking is a continuous process that needs to be done regularly for as long as a product is still in the market. It can be done in various intervals; weekly, monthly, quarterly, annually or at any other time that the advertiser wants. Ad tracking produces results that are of interest to the advertiser. It has a number of benefits including; enabling an advertiser to know whether the advertising medium they are using is effective or not. Ad tracking also provides a means for measuring the quality of an advertisement to meet its intended purpose in the market. It also enables an advertiser to establish the return on investment of the ...