The Popularity of Blogs Today
In recent studies by the American Life Project and The Guardian (UK), researchers asked whether or not the popularity of blogs today was growing in the two countries; and if so, why? The results on the popularity of blogs today were not exactly what most members of the blogosphere might expect. Researchers working on the American Life Project found that the popularity of blogs today in terms of readerships in the United States was absolutely exploding; however, they also found that the amount of blogs available was increasing slowly in comparison. In the last six months of 2004, for instance, blog readers grew from a mere 17% of the population to a robust 37%--a significant increase. However, blog writers only increased from 5% and 7%; and largely maintained their homogeneous composition, which is predominantly male, young, and wealthy. The ALP attributed this explosion in readerships to the Presidential race, where both candidates employed blogging in some form to at...