What is VIRAL Marketing...
Viral marketing Viral marketing is a marketing tactic that depends on people instead of the usual promotional campaigns to relay information to others. This strategy is normally used by internet marketers to promote their products or services. Like the biological virus where the term was derived, viral marketing relies on “carriers” to transmit the message quickly. The Goal of Viral Marketing The primary goal of viral marketing is to spur people to pass along promotional messages or advertising to others. These people essentially become product promoters, passing marketing information to others who, in turn, will spread the message to other individuals – The best thing it all done for free! Viral marketing first got noticed when email provider Hotmail.com used it in their marketing campaign. When the company went live online, each email message sent carried an ad for Hotmail along with a link to its website. As individuals were sending emails to relatives and friends, they...